Living in an age of cosmetic enhancement and fake beauty, we women often feel pressured to make the most of our assets to boost our aesthetic appeal. A nip here and a tuck there, a bit of hair dye and the occasional sunbed, and we have the potential of feeling like Pammy in the pulling stakes. It’s not surprising that women aim for such a high benchmark given that the over Photoshopped pages in FHM and the other lads mags. These publications portray flawlessly rendered babes with perfect teeth, tums and bums, and not a split end in sight.
Cosmetic enhancement has gained in popularity in recent years with little tweaks and small procedures becoming run of the mill procedures. It is common for banks to give loans for boob jobs and lunchtime Botox sessions to be popped on a credit card. Shopping for makeup has been notched up a step or two; women are now shopping for a new way to wake up. It isn’t just the ladies either; men are becoming major targets of cosmetics campaigns. The metro-sexual man wants a buff body and white teeth, just like the men that adorn […]

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